Create a business plan, learn business basics and step-up your confidence with a tailored plan to help get your private practice off the ground. Build income, freedom and bring your gifts to your ideal clients.
Therapists often lack the business know-how and confidence to succeed in private practice. You need a plan! And not the “I’ve graduated, I guess I should start a private practice” kind of plan.
You need a step-by-step business roadmap so you can know what to do, where to go and how to get there successfully.
You definitely didn’t spend years of your life and tens of thousands on education so you can be broke, burnt out, or worse, unemployed.
A nine-week online course for therapists and counsellors that teaches you how to create your business plan and supports you through launching your own practice in three stages:
Stage 1 – Ready
If you don’t know what you want, you have no control over what you get.
Ready is all about prep work. You will figure out the type of practitioner you want to be, who your ideal client is and identify any roadblocks that might get in your way before you smash into them. You will create the broad vision of the practice you want to create so that when it comes to the logistics, you know where to focus so you do not waste time on things that do not help create your dream.
Stage 2 – Steady
Any structure can crumble without a steady foundation.
In Steady you will learn about and begin to set up the ‘nitty gritty’ of your business structure. You will solidify your brand, master your finances, take charge of your online presence and get all the systems you need in place so you can hit the ground running.
Stage 3 – Launch
Now is your time to shine!
By the end of Launch you will be prepared to let the world know you are ready for business. This stage is all about the marketing and getting your name out in the world. Many traditional marketing approaches aren’t appropriate for therapists – but fear not! There are ways you can reach your clients and still stay true to your profession – and I’ll give you a step-by-step guide on how to do it.
How It Works
Ready, Steady, Launch is program designed to fit into your busy schedule. Each week, you will log-in to the members only area on the website and new material will be unlocked and available for you to review at your own pace. This will include written content online with background and tips for each topic, downloadable worksheets, and action assignments such as “Apply for a business credit card” or “Look at office listings”.
Additionally there will be a group coaching call on that week’s topic where you can email in questions in advance if you cannot attend or ask questions live on the call. If you can’t make the live call, it will be recorded for later listening.
Once signed up, you will have access to the private Facebook group so you can start networking with each other. As the course progresses, you can help each other brainstorm and ask questions. I will be online once per day as well, and you can ask quick questions and get answers there from me too.
What you’ll get:
- You will walk away with a completed business plan so you can confidently launch your private practice when the time is right
- Nine online modules filled with checklists, step-by-step guides and downloadable templates to make it fun and easy to create your business plan
- Nine 45-minute group coaching calls
- access to the private Facebook group so you can network with, get suggestions, ask questions and get support from other participants, as well as from me
Registration is currently closed.
The next program starts January 16th, 2015.
Enter your information below to be notified when registration opens.
Constance Lynn Hummel, MA, RCC, CCC, APC
I am a Registered Clinical Counsellor, Canadian Certified Counsellor, and Associate Power Coach with a Master of Arts in Counselling Psychology. I am Adjunct Faculty at the Adler School for Professional Psychology, and I have a thriving private practice specializing in Relationships, Sex Therapy and Addictions in the Vancouver city centre. In the past, I have worked in non-profits, agencies and as an associate. Once I decided to step out on my own and start my private practice, I was filled to capacity within six months, and with few exceptions, have been full ever since. This is because I had a plan before I started!
I was raised in an entrepreneurial home and prior to my counselling career, I worked in Finance. This combination of business experience and counselling skills is what makes my practice successful. In addition to my counselling work, I run three business ventures and co-authored a new book, Heads Up: Beyond the Blowjob, set to be released in the fall. I am training junkie and live for learning and new adventures. And to me, business really is an awesome adventure.
I truly believe that as a therapist and counsellor, taking control and running your business instead of letting your business run you allows you to better serve your clients and lead a more balanced life.
I want to help you do that. You don’t have to do it alone.
What people are saying
Before starting this process with Constance, I felt apprehensive about getting into private practice. I liked the idea of working for myself, but didn’t know what steps to take to get the business side of things going. Working with her made me feel like I had a map and a realistic vision of the practice I was going to create. I found Constance’s insightful feedback constructive and clear, as well as considerate of my individuality. Rather than follow a prescribed and formulaic path, Constance encouraged me to think of success in terms of building a practice that accurately reflects who I am.
I strongly recommend Constance’s services to anyone looking for guidance as they consider opening their own private counselling practice. Whether you’re a recent grad considering private practice or a seasoned counsellor looking for a change in direction, Constance can help you build a personalized road map that reflects where you’re at. Constance helped me build some concrete skills such as how to create a realistic budget, how to market to clients, and tips for developing my brand. If you’re looking for someone to help you answer the hard questions, give you concrete tools, and provide good and honest feedback, you’ve come to the right place.
Anna Richards, MA, RCC
Individuals and Couples Counsellor specializing in workplace issues, intimate relationships, and conflict resolution.
Will I be ready to launch my practice in nine weeks?
This all depends on you, how quick you can move and the stage you are starting at. Everyone will be coming in with a different level of set-up, skills, and knowledge, as well as varying available time and financial resources. Things like getting your registrations in order, finding the right office, creating financial savings or developing a website can take much longer than the nine-week time frame. What I do promise is you will come away with a solid business plan and know exactly the next steps you need to take to accomplish that plan within that nine weeks. They rest depends on you.
How much time should I set aside each week?
In general I would say be prepared to set aside about two to four hours per week for business development. Some weeks may be a bit more; some may be a bit less. Again this will depend on what you already have in place. Some weeks ask you to be introspective and build the vision of you’re practice, other weeks require you to actually go out and start building it.
What if I can’t keep up?
Life sometimes happens and we can’t dedicate the time we thought we could to something. You will be able to take the worksheets and work through them at your own pace after the course is over so even if you are not able to complete the assignments during that week, you will have the information you need to complete it later. Just keep going online and reading the new material as it becomes available and save the action steps for a less hectic time.
When are the coaching calls?
Dates and times will be announced closer to the launch date.
What if I can’t make a coaching call?
All calls will be recorded and posted in the membership site so you can go listen at your convenience and catch up on anything you missed.
How will I access course materials?
Once you sign up you will be directed to create a membership login that will allow you access to the online members only area. Once you log in you will have access to the first week’s materials. Every Friday at noon the next week’s content will be unlocked.
Can I still participate if I don’t have a Facebook account?
Yes, you will still have access to the course content, the coaching calls and all materials. You just will not have access to the online support forum on Facebook to get guidance, find additional resources, ask quick questions, network and get feedback from myself and other participants, which is a huge value of the program.
What if I don’t want to use my personal Facebook for this course?
No problem at all. In fact I recommend if you don’t have one already, you create a Facebook profile that you can use for “business” type things online so you can keep your personal life personal and use your professional profile for things like this.
How long will I have access to the course materials?
You have access to the course content and materials for the nine weeks that the course is live and one week afterwards, however after the program is done you will have exclusive membership to a Facebook forum only accessible by RSL alumni so you can keep getting support as you build your business.
Why can’t I have access to all the material at one time?
The modules are sequenced in a very specific order so you are building the foundation before you build the structure. Often people want to jump ahead and then have to go back to figure out key pieces afterwards. Each week builds on the next and will make the creation of your business plan feel logical and straightforward in the end.